People Don’t Know How To Message On LinkedIn

People are wondering…”ok I’ve connected with this lead…now what do I say?” or “I don’t want to ruin this connection…what should I say?”

A lot of negative thoughts run through people’s mind when writing that 1^st message so in return the outcome is outreach paralysis…they never reach out or it takes hours just for 1 message to 1 lead.

The best way to think of outreach on LinkedIn is text message format, so short and be clear. However, the nuance is keeping it very low pressure and not to just jump into selling.

Here are some examples with 2 different industries:

These are examples that have worked well in piquing curiosity and leading to a discovery meeting.

If you can keep it low pressure with an insider question that’s the game. Insider question meaning something that relates to their business…as close to what they are responsible with at the desk level. For example:

If you are talking to an IC (individual contributor), it’s different than talking to the VP who has a larger scope of responsibilities at the company…talking about commission makes sense at the IC level and reducing redundancy across a team makes more sense at the VP level…obvious? Then make sure not to forget it, most people forget to put themselves in the shoes of their lead.

RECAP:

The above messages have been tried and work, so please feel free to edit and use. Think about it as being succinct and clear. Yes, you will hear on LinkedIn that people pitch too much, it’s not the frequency, it’s more of how they pitched. People only get upset with lazy pitches. Have fun, be you, humanize the conversation and remember gain context from their LinkedIn profile/activity to relate.